10 ways being audience-led can help you stress less
We talk about the benefits of being audience-led for your charity all the time - but what about you?
Turning insight into action
Is your values-based segmentation gathering dust on the server? You're not alone. Here are three tips to help make your segmentation more actionable for your everyday fundraising.
Strategy is a feeling
Could there be a more confusing word than ‘strategy’? In my March 2021 talk at the very first Fundraising Everywhere Strategy conference, I share my personal journey in finding a decent definition of strategy.
Everything I wish I’d known about fundraising in a recession
What does a recession-proof strategy look like? Is there a way your Individual Giving programme can weather the storm, and perhaps even come out stronger?
A manifesto for creativity: what nobody tells the client
Nobody tells charity clients how to unleash the power of creativity with their creative agency. Which is silly really, when creativity produces 12 times more effective results*. I wish someone had told me when I was a client.
Great fundraising in action plays to your charity's strengths. Just. Like. This.
This particular charity client of mine is like a start-up: they rent just two desks and have one full time member of staff. And together we’re running their first crowdfunding campaign like a kick-starter.
Time is finite. I’m leaping into the world of freelance to create the life I want.
My London life had felt complicated for a number of years. I lived with the feeling of having too much to do, but no time to do it.