Impact
Rewriting the rules of engagement - British Red Cross
Creating an organisation-wide audience strategy - Teenage Cancer Trust
Reimagining the future of Individual Giving - Barnardo’s
Finding the fundraising story - Hope & Homes for Children
Building an Individual Giving programme from the ground up - Music In Detention
Launching a DRTV programme - Barnardo’s
Helping people remember the countryside in their Will - CPRE
Speaking at conferences, webinars and workshops
There are three ways I help fundraisers:
Thinking big
Leading annual planning away days
Developing audience strategies
Creating innovation frameworks
Running market reviews
Creating fundraising cases for support
Creating ways to give
Optimising business-as-usual fundraising activity - everything from acquisition to retention
Innovating to create new products
Re-imagining big appeal moments
Create legacy, in memory and mid-value propositions
Developing agency pitch briefs
Training and mentoring
Mentoring rising stars in Individual Giving
Delivering creative literacy and audience-first training
Here’s a full list of my areas of expertise
Products
New product development
Regular giving
Mid-value
Legacies
Membership
Sponsorship
Cash
Lottery & Raffle
Acquisition
Integrated moments
Capital appeals
DRTV
Digital
Press ads, inserts & door drop
Retention
Supporter journeys & experience
Cash direct mail
RG Reactivation & Upgrade
Mid-value
Legacies