Everything I wish I’d known about fundraising in a recession

What a recession-proof strategy looks like? Is there a way your Individual Giving programme can weather the storm, and perhaps even come out stronger?

Speaking at 2020’s Institute of Fundraising Convention, I reflected on my experience of working in the Acquisition Team at WaterAid in the last recession to give fundraisers some much-needed answers. You can see my talk below.

The feedback has been phemonenal:

“The best session I’ve seen so far.” Richard Turner

“For me, one of the highlights of the convention.”

“Thought-provoking. Fantastic. Right on.”

“Invaluable watching.”

You might have also seen my talk got picked up in the Third Sector press here and here.

Have a watch, and I’d love to hear what you think.

*The IoF granted me special dispensation to release this film.