How to write a creative brief in 60-minutes
Get my FREE guide showing you how to write an audience-led brief for fundraising
Have you ever stared at the empty page of a creative brief, wondering not only what to write, but also how to make it audience-led?
This FREE pdf guide shows you exactly what you need to think about for a quick audience-led creative brief for fundraising.
Based on everything I’ve learnt from my many years of helping fundraisers become audience-led, this guide will help make writing a brief second nature. The guide includes:
• Three simple questions to consider when writing the brief
• What essential audience insight you need to include
• Different ways to create a compelling ‘why now’ ask
About me
I'm Chloë, the Audience-first Strategist. I help charities connect with the people who support them. Because connection makes hearts bigger.
I'm a Consultant, direct marketing practitioner, mentor, trainer and speaker. I work with ambitious leaders and their teams from charities that include British Red Cross, Teenage Cancer Trust and Barnardo's, all of whom are hungry to become audience-led.
Everything I do - strategy, training, mentoring - adds up to more connection for your audiences, and more income, influence and impact for you.
I live with my husband, a NHS mental health support worker, and my moggy rescue cat, in Norfolk.